This car manufacturer has often run advertising campaigns based on  optical illusions in the past. So this would also fit well with the brand. Another insight into the brand is that for years they have been producing off-road vehicles that aresuitable for any terrain.

To symbolize this, I covered each side with a different surface. The message is „from thesnowy polar caps to the sandy Sahel, your Jeep will takeyou anywhere“. There is also a side showing a Jeep on a normal road, after all this car is also suitable for regular road use. Above this object we see the headline „82 years of endless adventures“. With your Jeep you will not only always experience „endless“ new adventures, it is also reliable and  drives „forever“. The headline and this characteristics can be linked to the triangle, the cars on the poster would also drive forever, because by the impossible closed geometry there is no beginning and no end.